Kaitlin’s Experience
Professional Experience
Gabbi, Inc.
Portland, OR / January 2020 – Present
CEO/FOUNDER—
As the driving force bringing an innovative B2B2C FemTech tool to market, I am in charge of the vision and execution. With early market validation, I have worked tirelessly to add the best talent to our team, including an all female or minority leadership team. With extensive market research, I was able to strategically determine the business model, bootstrap and utilize capital efficiently while creating partnerships in the healthcare industry leading to a contract with a large health system before we even had a product.
Worth eCommerce, LLC.
Portland, OR / July 2018 – October 2019
VP OF GROWTH
As the first full time hire, I led the strategy and business development for a growing eCommerce marketing agency. I garnered partnerships with National and Worldwide e-commerce brands to increase deal flow, customer base, and retention, growing the agency from five to eight figures in less than 14 months. I was responsible for growing the team to 25 people.
Key Accomplishments—
Increased revenue by 20% month over month
Grew the company to 1M in revenue in 1 year
Hired key employees for this strategic growth
Myriad Genetics
Portland, OR / December 2015 – July 2018
SENIOR BUSINESS DEVELOPMENT
As the youngest hire at the world’s leading genetic testing company, I cultivated and maintained positive relationships with physicians to ensure the creation of plans and strategies to increase patient engagement. I worked with C-Suite Executives to deliver comprehensive support during the design and implementation of protocols. Equipping teams with hands-on leadership during daily operations and long-term projects.
Key Accomplishments—
Ranked in the top 20% of employees worldwide FY17
Secured 3 new corporate partners in Q2 of FY18 directly resulting in company growth
Keynote speaker for the worldwide Preventative Care Business Unit
Myriad Genetics
Denver, CO / May 2014 – December 2016
NATIONAL PATIENT SPEAKER
Chosen to develop and present engaging content for large public speaking events within the corporate medical community. I was responsible for successfully marketing the brand and mission of Myriad Genetics to a wide range of audience members which directly resulted in increased visibility and increase in revenue for the corporation.
Key Accomplishments—
Drove the acquisition of new speaking opportunities by fostering and expanding a physician network.
Identified & capitalized upon new opportunities exceeding account growth goal by 150%
Bright Pink
Chicago, IL / January 2014 – October 2017
NATIONAL EDUCATION AMBASSADOR
Hired to lead, train, and equip a team of 20 Education Ambassadors with the training and professional development needed to excel. I delivered critical information to thousands of women nationwide utilizing multiple medical, lifestyle, and health presentations.
Key Accomplishments—
Led the acquisition of a major corporate sponsorship with a multi-billion dollar international corporation.
Exceeded quarterly & annual goals
Significantly increased audience base by 3x
Adam’s Place Non-Profit
Denver, CO / May 2009 – January 2014
FOUNDER/AUTHOR/ARTIST
After experiencing the effects of mental illness on family friends and the stigma that afflicted these individuals, I co-founded a non-profit with 3 other individuals to destigmatize mental illness. I led the team to develop the design and strategies to effectively communicate to our readership. Supported expansion and visibility through the development and launch of a new website and fundraising goals.
Key Accomplishment—
Acquired the fundraising needed for the successful publication of an award-winning book.